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Pizza Hut Watches Beer Delivery Pilot In Work To Become A'One-Stop Shop'

The area deli; high-end, fast-casual dining establishments; and Drizly aren't the only real game in town for wine and beer delivery anymore. The iconic Pizza Hut chain started offering beer delivery using its pies last December. Ever since then, the launch the program has continued to cultivate in terms of sales and how many appreciative customers. Its parent company Yum Brands also owns Kentucky Fried Chicken and Taco Bell.

Cold beers are still being offered in 73 cities, in accordance with Doug Terfehr, the senior director of public relations, sponsorships and social impact at the Plano, Texas-based Pizza Hut. As the chain's restaurants have been selling beer on-premise since the beginning, he notes that, "today's consumer wants convenience and being able to offer beer as part of our delivery experience makes us a one-stop shop."

Beer has always been a huge part of this picture. "Pizza and beer go submit hand," he affirms.

While he wouldn't share specifics about just how many beers have been ordered or the percentage of customers who elect to pair a beer with a pie, he adds that, "the first pilot proved very enticing to consumers and once they know we have it, they prove ahead back more often." He adds that sales opportunities for the pilot continue to cultivate week by week.

If you have any inquiries with regards to wherever in addition to tips on how to employ pizza hut address, you are able to email us from our own web-page. The service started with a single test-store in Phoenix and currently the beer-delivery program is "now in over 100 restaurants in California and Arizona. A lot more than 60% of the clients are new." The chain, he confirms, has definitely the largest national, beer-delivery with pizza pilot program going on.

The Details

Pizza Hut's move to an all-inclusive food and beverage delivery system mirrors what's being done elsewhere in the business. Whole Foods has been rolling out wine delivery, through Amazon Prime, in additional markets, such as the incredibly-over-legislated state of Texas. Target in addition has started to supply one-day wine, beer and spirits delivery service through Shipt. Wal-Mart also recently launched its own private-label wines. So wine and beer sales and delivery have officially entered a fresh frontier.

Terfehr shares that Pizza Hut was the very first national company to supply free beer delivery. What's more, he shares that, "Pizza Hut holds a distinctive position in the pizza delivery category given that over 1,700 of our locations already hold a liquor license. This permits us to eliminate added fees that might be charged by way of a third-party vendor providing the alcohol."

The business also has a network of almost 50,000 delivery drivers so, "we have a method in position to higher serve those consumers that are looking for more convenience with regards to food and beverage delivery."

At this point the chain will continue steadily to primarily give attention to beer, as "our initial test did include wine and currently, we're moving forward more quickly with beer as it's more accessible and something we have in a larger amount of our restaurants already," says Terfehr. It is really a time-honored, classic combination.
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